DBIX Corporate Branding
We began working with DBIX Corporation in February 2008. Having already settled on the name for this high-growth, high-tech startup, we went straight into developing the brand idea and core messaging that would drive the design of the logo and other visual styles of the company.
The result was a logo with symmetrical letters of db and referenced the database services of dbix. In addition, the overall design communicates being modern and in motion. An additional touch was the subtle flame of the dotted ‘i,’ which spoke the values of transformation and enlightenment.
The tagline, Enlightened Data, speaks to the technical and non-technical alike and captured the essence and core message of DBIX’s ability to process data from the “meta” perspective.